Tourism Marketing, Outreach, and Visitor Engagement

Evidence Step: Outcomes Outcomes This program is reporting outcomes: data collected over time to demonstrate a change or benefit for participants.
Department: Tourist Development

Program Description

The Tourism Marketing, Outreach, and Visitor Engagement program aims to increase the state’s economic viability and support the growth of tourism in all 95 counties, helping make Tennessee the 11th highest state for direct visitor spending. It does that by inspiring travel, developing programs, digital campaigns, and enhancing industry partnerships which drive job creation, visitor spending, tax revenue and new investments. In doing this, communities have more revenue to support their needs and, as a result, we help enrich the quality of life for every Tennessean.

Learn More on Program Website

Details

Program Demographic: Families, Adults, Children, Rural Focus, Veterans, Communities
Delivery Setting: Home, Other Community Setting, Mobile